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【GMAT逻辑CR】8789-OG16

浏览次数:80 日期:2017-05-09 11:23:47
A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers. In assessing the plan's chances of achieving its aim, it would be most useful to know which of the following?

A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.

In assessing the plan's chances of achieving its aim, it would be most useful to know which of the following?

 A

Whether the automaker's competitors are likely to respond by offering deep discounts on their own products

 B

Whether the advertisements will be created by the manufacturer's current advertising agency

 C

Whether some of the automaker's models will be more deeply discounted than others

 D

Whether the automaker will be able to cut costs sufficiently to maintain profit margins even when the discounts are in effect

 E

Whether an alternative strategy might enable the automaker to enhance its profitability while holding a constant or diminishing share of the market


【申友解析】


正确答案:A


题干:某个汽车生产商在未来几个月计划通过大幅打折来增加自己的市场份额。折扣会削减利润,但是因为强大的宣传力度,生产商希望可以将顾客从竞争者处争取过来。长期看来,该生产商期望这些因为折扣被吸引过来的顾客变成该品牌的忠实用户。
题目:在我们评估这个计划是否能成功的时候,知道下面哪一条最重要。
分析:Evaluate + PLAN型题目, 还是将重点放在PLAN的手段----大幅折扣以及目的----吸引消费者使之变为忠实用户。选项A,该厂商的竞争对手会不会用相似的大幅度折扣来作为回应。假如取真,则抵消了该厂通过打折手段来吸引顾客的优势。正确!
选项B,广告是否由目前的公司来制作,完全无关的属性,错误!
选项C,该厂商是否一些车型比另一些车型折扣更大,混淆了逻辑范畴,将横向比较变成了纵向比较,错误!
选项D,是否获益不是我们关注的目的,错误!
选项E,违背了题目的要求,考虑其他手段,错误!

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